Asking hotels for a free stay as an Instagram blogger: HOW TO DO IT RIGHT?
If your business is in the area of blogging, especially on Instagram, you have probably got this thought at least once. “Maybe I should start requesting hotels for the free stay in return for my posts?”
When considering writing such a request to the hotel, make sure you treat this a business partnership where the hotel will get as much of a benefit as you! Here is the info you should include in your email or a DM:
💵the percentage of active followers out of the total followers’ number you have (yes, even though you have never bought followers, you might still have bots following you; you cannot control it, it’s just how Instagram is flooded with them these days, you can use the app called InsFollowers that will show you the number of bots, so just deduct it from the total and voila)
💵 the number of profile visits weekly
💵 weekly reach
💵 weekly impressions
💵 average Engagement Rate per post (you should calculate that yourself and here is why — apps show EG rate by dividing average number of your posts’ likes by the total number of your followers, but you know now that the total number of your followers includes bots, so why should that number lower your EG stat? To avoid that, take all the posts you made in a week, calculate the average number of likes, divide it by the number of active followers you have (get that by deducting bots from the total), and there you have it — your EG rate. If it’s 10% and higher, you’re the keeper, and the chances are that a hotel will likely provide you with a discount for your stay (at least)
💵 testimonials (if you have already done a similar promotion for a hotel, include the post references as well as the feedback from a hotel)
You might ask me now — why should I provide all these numbers? Can I just send them the link to my profile? NO. ⛔️ You’re asking a business to provide you with a free service. Why should they do it? They are a business, not a charity, so they want a favor in return. A favor that will bring them more bookings in the future so that your “free” stay cost will be covered with excess. Having all these numbers, they will be able to weight all pros and cons of hosting you for free.
If you treat hotels with respect and provide them with a good offer, trust me, there will be a better chance for a cooperation. Maybe, it will even be a long-term cooperation. You just have to do it right.
Read this article on how hotels are reacting to unprofessional requests from bloggers. Watch out — don’t be one of those bad examples!
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