Stories brought more unpolished, real life, behind the scenes material to Instagram. However, it doesn’t mean that stories have to look all trashy and totally chaos-like. In Stories — you should also stand out with your STYLE, DESIGN, and — a pinch of creativity! These are the tools that I use and advise every early-stage entrepreneur to use (because — they are easy, affordable and if used altogether — are totally WORTH every DIME!).
❗️Cutstory — this app is a miracle for those who can’t shut the hell up LOL Just like me! Explainer — I like to talk a lot in stories and I hate that it cuts everything in 15-second clips. This way sometimes I sound like I’m in a rush because I want to say everything so I starting to get nervous, rush, and just don’t look confident. BUT the Cutstory app saves me all the time. I can record a video of any length and the app will CUT THE VIDEO INTO SHORT 15-second pieces! It puts its logo on all pieces but you can remove the watermark if you pay $10 per year. The premium feature also allows applying special filters on stories, as well as stickers and effects.
❗️HypeType — The perfect app to add animated titles to your videos. Because let’s agree — all those still titles that Instagram currently offers are really BORING! HypeType offers many variations of fonts and colors, however, the free version puts a watermark on all videos. For $20/year you can remove the watermark and use all animations.
❗️SlideLab — If you’re into creating creative vids that combine several photos or graphics, then you will love SlideLab app. It’s a great one to create Stories for ads. You can add different animation effects, music and easily change the format of the videos — from the vertical for Stories to the square or rectangular ones. But of course, as everywhere now (lolz), you will have to pay for the premium version to be able to use all animation effects. It costs $5 and it’s a lifetime purchase!
❗️Unfold - perfect app for Stories. It creates minimalistic simple collages that look really chic. Frankly, even the worst pics look great in Unfold templates :) It's a free app but if you want to buy more templates, you will have to pay for each. The prices are really low though and range from $0.99 to $2.99. One problem I see with using Unfold is that almost everybody tries to use it these days, so you have to put an effort and make your story stand out using additional apps to customize the image.
❗️InShot - great free app to edit videos, add music, cut or split scenes, add animated stickers, titles, frames, and so much more. Additional stickers, fonts, patterns, filters, and effects are sold for separate prices ranging from $0.99 to $2.99. I haven't made any in-app purchases so far because what I have now is enough, although I'm thinking about buying some filters for the videos.
❗️VSCO - I recommend using VSCO for editing videos too, not just photos. The paid version of the app (it costs $20 annually) provides the widest array of filters you can apply to any video you have. Before you take your photo or video to any other editing app, run content through VSCO. Adjust them according to your favorite preset so it goes in line with your general color theme of the brand.
So NOW you're ready to make great Stories, aren't you? :)
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